I also work in the O&G industry as a petroleum geologist. Geologists typically have to get a M.S. degree in order to get hired into O&G but they also start above $100,000 base salary. I also enjoy an awesome work-life balance, hardly ever having to work more than 40 hours per week. I love my job but the roller-coaster ride of commodity prices can be disheartening at times.
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
However this would only cover a small percentage of my E-mail marketing campaign, I would also market my most “popular” posts within the newsletter and have links within those reviews that point to the product review page. It would be a good way to interact with my visitors as well and like you say, answer any questions they may have (My affiliate covers this pretty well though). I will also add that my affiliate has a lifetime cookie and regularly sends out E-mails to repeat customers however I may lose the “last referrer” sale if they visit a competitor when making the purchase.
Well, Chico State has a reputation as a party school, so this might not be a fair comparison. I personally went to a program that was extremely well respected in the arts, but as an academic institution was just fair. In actuality I had some really amazing professors (some who had PhDs from Ivy League schools, some who didn’t) but my choice was made based on the quality of my program versus the overall school. I did decide on a liberal arts school versus just an arts school because I wanted the option to expand outside of just an arts population. So, in that sense, if Chico State happened to have a better program in the field my “son” was going into versus Harvard, I’d say go for it. I’m not making the argument that if one has the academic intellect to do well in school that he/she should avoid going to a top-tier academic institution, what I am trying to say is that it’s not the only way to do well in life. In fact, I’ve met many people from top-tier schools who act entitled and think certain work is below them, whereas I’ve been hired and tend to be a respected employee because I’m willing to get my hands dirty. Again, this is not saying every Ivy graduate is this way, but same goes for every graduate from a “Chico” as you put it. When I was applying to college I got into Rutgers which is a fairly good school academically (not an Ivy, but at least up there with the top public schools) and I chose to go to a school that was less prestigious on the academic front because it was a better fit. I was a theatre major. I ended up switching to minor in journalism and sociology. I had an internship with Emmy Award-winning documentary filmmakers who had a program set up with my school, and was able to help compile research for cable TV news programming. Point being, the opportunities for success are everywhere. If you’re really smart, you’d skip college altogether and spend your college tuition building a business or two. Sure, you might never have the stability of working in a consulting firm or at a big tech company, but the people who get really rich (or at the least who lead “rich lives”) are often the ones who don’t follow the typical road to success.
“Just remember that your happiness, as measured by income will continue to grow until $200,000 and then stop because of government persecution and the bitter populace who want to keep you down. After you break $200,000 you need to start going into hiding. So if you discover after taking my advice that you are on pace to blow by $200,000 a year, don’t forget to create an exit strategy!”
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