Pay-per-click (PPC) advertising – like Google Adwords and Facebook – are getting more expensive all the time. While we invest heavily in Google Adwords ourselves here at LeadDyno, I can tell you that our click costs are constantly creeping up. Which means that next month, I know we’ll have to pay a little bit more to get the same results. Our affiliate program, on the other hand, is always profitable… because we pay our affiliates a commission based on the sales they bring us. Until they sell something, we don’t have to pay them anything. Affiliate marketing is also more scalable than pay-per-click (PPC) marketing. While there are a fixed number of relevant keywords that we (and you) can bid on and make money, there’s basically an unlimited amount of product that you can sell with affiliate partners.
ClickMeter is a no-code, no-software platform that caters to agencies, affiliates, advertisers, publishers, and developers. As one of the top 20 affiliate marketing software solutions on the market, this multifaceted tool can help save time and money on online marketing efforts. Users can access it to monitor in real-time which efforts are the most effective and profitable as well as analyze and compare the results of online promotions, from pay-per-click ads and social media to blog posting and affiliations. To expand its reach and to better help its users, ClickMeter has offices in 4 different locations worldwide.
We've switched from another affiliate software to PAP. Post Affiliate Pro is a much more advanced tool and it offers a lot more features than our previous tool. We're very happy with our decision to switch to PAP. The customer support of Quality Unit is by far the best support that I have received so far. I highly recommend PAP to anyone who wants a reliable affiliate software and exceptional customer service!
As this article aims to cover affiliate marketing for beginners, here’s a little example for you. So, let’s assume John is an affiliate. He has a website which is all about skateboarding. On it, he has a blog where he shares videos of his latest stunts, pictures of the parks he’s visited, and in-depth reviews of the best and worst skateboards he’s ever used. The reviews contain a deep link to the page on the advertiser’s website where the recommended skateboards can be purchased. The key to this is that the link is not a standard link such as:
Also known as a publisher, the affiliate can be either an individual or a company that markets the seller’s product in an appealing way to potential consumers. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you.
Affiliate marketing is a highly competitive market and understanding what your competitors are doing can give you a serious advantage. SpyFu is a keyword research tool where you can see every keyword a company has bought on AdWords and ranks those keywords by efficacy. SpyFu helps you do some serious SEO and PPC research so you can optimize your advertising dollars. As an extra bonus, SpyFu provides reliable contact information so you can generate better quality leads.
Network owners can allow entry into their network for an unlimited number of merchants. With each merchant he/she can define their own rules and fees for using the affiliates' power. The merchant has to pay to the network owner commissions generated in the affiliate program, plus any fees. The merchant never pays money directly to affiliates in the affiliate network - only the network owner can do this.
Inspired by the need to create innovative tools for merchants and affiliates, AvantLink aims to provide better data, reporting, transparency, and support for those utilizing an affiliate marketing strategy. Accessible via Windows and Mac, this software solution lets you pull reports, create ad campaigns, plan paid placements, and make custom tracking links without having to switch from app to app. It also gives granular details on the sales, clicks, and impressions of your affiliates through real-time reporting. Perfect for small businesses, medium-sized companies, and large enterprises, this cloud-hosted application offers a quote-based pricing plans.
Instapage is a landing page builder integrated with a variety of programs, including Google Analytics, and that includes built-in tools for utilizing Facebook, Twitter, and Google+. Is comes with a drag-and-drop editor, so you don’t need any coding experience to use it. For the free version, you’re only allowed 100 visitors a month, for a monthly subscription you can receive WordPress integration, responsive pages for mobile, unlimited pages and A/B tests, unlimited custom domains etc.
The earning potential is massive as long as you are willing to put in the hard yards to sharpen your affiliate marketing strategies. While it can be a vexing task to manage your affiliate program along with your regular activities, you need to track its growth and analyze the statistics to keep your income from dwindling. Thankfully, you can do all that and more by leveraging affiliate marketing tracking software platforms. Here are 10 such great tracking platforms:
The most important thing a newcomer to affiliate marketing needs to focus on and learn is *how to generate a large and engaged audience*. Without a large and engaged audience, or the skills to grow that, then affiliate marketing will be completely ineffective. Learn one top-level acquisition channel (partnerships, SEO, whatever) and then learn the middle of the funnel with marketing automation/email marketing to further convert people time and time again to different offers once they are within your network.
SEMRush is a complete digital marketing suite. You have to just feed in your domain name and connect your social media, AdWords and Google Analytics accounts and sit back. Within few minutes SEMrush gives you deep insight into technical SEO, Pay Per Click Marketing, Social Media and Content. Actionable insights which would have taken hours can be exposed within few minutes. Few of the irreplaceable features are
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.