The earning potential is massive as long as you are willing to put in the hard yards to sharpen your affiliate marketing strategies. While it can be a vexing task to manage your affiliate program along with your regular activities, you need to track its growth and analyze the statistics to keep your income from dwindling. Thankfully, you can do all that and more by leveraging affiliate marketing tracking software platforms. Here are 10 such great tracking platforms:  
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[30] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
As an affiliate marketer, you will be doing a lot of tracking in order to understand exactly what brought traffic to your site, what on your site helped them decide to buy a product, and what you can do to bring them back to your page. ClickMeter is a link, affiliate, and conversion tracker all in one and contains over 100 free features that you can use to track your performance and optimize your campaigns.
As Todd Crawford of Impact Radius puts it: “Marketers will need to monitor their vendors and partners for compliance with the GDPR. Vetting relationships will be extremely important, as well as ensuring that each party and your company have the appropriate consents and disclosures concerning collection, tracking, and processing personal data of your customers. Intelligent tools will be key for monitoring the types and treatment of covered data. As 2018 nears, it is essential to ask your vendors and partners whether they are or will be compliant by the May deadline, and to provide supporting details concerning their compliance efforts.”

While joining affiliate programs is a free opportunity, it's a business – and like any business, it will cost some money to start and run it. But those costs will be associated with building, running and promoting your blog or website. There are many tools – free and paid - you can use to assist you with all of these processes. I list a few of my favorite affiliate marketing tools here.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
The tool is intended for running in-depth backlink analysis. With its help, you will be able to find out what sites link to your web page, what anchors they use, how strong the backlinks are, etc. On top of that, you will be able to analyze your competitors’ search traffic, find out what content is working in your business field, track your keyword rankings, etc.

Google Analytics is a free and most used web analytics tool. Google Analytics is easy to use and follow because of heaps of detailed tutorials online. As an affiliate marketer, it is important to track all your traffic sources and attribute monetary value to each lead or sale. Tagging campaigns, measuring conversions, finding high and low converting pages, slow pages and demographics of your audience all give deep insights into your business. Google analytics is easy to setup and integrates as a partner with most other tools mentioned in this post.
A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[28] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.

This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.


That way, if you decide to write a review to promote it or send the affiliate link for the product's sales page to your email list, etc., you will have first-hand knowledge of how it works. This will help you to decide it the product has real value pertaining to your niche. I, personally, won't sell anything I haven't tried myself to be sure they work as advertised. Selling just to make money with no real value is a sure way to lose customers and ultimately destroy your business. Bad reputations are hard to get rid of once you get one, especially when there's money involved. With that being said, I hope you all have a great holiday season.
A special type of merchant who has full control over all affiliates and all merchant accounts. Network owners can fully customize the design of the merchant and affiliate panel, configure tracking settings, fraud protection and more. At the same time the network owner can run a marketing campaign for all of his/her affiliates as a special type of merchant. The network owner is responsible for affiliate payouts as well.
Unique Partnerships. Many individuals do not want to join networks because of how impersonal it can be. With Partner Manager, you can use a hands-on approach and connect directly with non-traditional partners like social influencers, brand-to-brand business development relationships, CSE/marketplaces, and metasearch. Through their custom contract tools and flexible payout options, you can easily make each partnership as unique as possible. Project Manager offers an open API and preset integrations to help you customize your platform according to your preferences.
I have been researching Affiliate Marketing for a while now, but I got confused each time I read new article on the subject. I was hoping to get more confused when I started reading this write up, but instead it explained to me in clear terms, the meaning of Affiliate Marketing. I can say that the foundation for leaning the subject has just been laid in my mind.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Copyscape is a plagiarism checker. If you are working with content writers on your affiliate marketing project it is important to check it for duplication before adding it to your site. Google only favors content which is original so this check is important. Copyscape has a cheap premium version you can use to check the content written for duplication.

Covering Your Bases, Promotion-Wise. Picking a specific channel when engaging your customers may leave many of them excluded, thus lessening your chances of converting them to leads. This is why ReferralCandy allows you to utilize varying promotional strategies such as  sending email blasts, redirecting to landing pages, and giving invitations upon checkout. Another option available to companies is the creation of an embed signup in their store, with the platform offering optimized templates that can boost sales.
A great point you made there though. Too many people try to take on too much at once and end up spreading themselves too thin – trying to conquer all the niches at the same time. Marketers also do this with advertising. Instead of sticking with one platform until they are generating a consistent number of leads they will jump from platform to platform, in essence chucking a load of crap at a wall and seeing what sticks.
One last note. I’ve been asked what I think of other affiliate marketing resources, both free and paid. I’m familiar with some of them, not all. I’ve read ebooks, watch videos, bought courses and more. So far, the only paid-for course that has impressed me enough to recommend is Kayla Aimee’s Affiliate Acceleration: Impactful Strategies To Increase Your Passive Income.
2nd tier.  If you are an affiliate for a particular program and you refer others to sign up for that affiliate program, a 2nd tier program will pay you when the affiliates you referred make sales. For example, I am an affiliate for Ultimate Bundles. If you join their affiliate program via my 2nd tier affiliate link here. I will get a small percentage of any sales you make going forward.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Writing clearly with impeccable grammar builds trust in your audience. If you are selling an affiliate product people trust your content only if it is written professionally. Grammarly helps you do this with ease. If you are writing on the web(which we all do) then Grammarly is a must. Grammarly is a tool which has a high level of command and understanding of grammar and spelling. Add this free plugin to chrome and you can breeze through your content production without the pain of digging through the dictionary for the right usage and spellings. Grammarly picks up grammar flaws which platforms like Gmail and WordPress fail to find. Grammarly is free and has a pricing plan if you want advanced features like vocabulary enhancements and plagiarism detector.
Powerful Reporting Tools. Creating well-informed business decisions can be difficult when you don’t have actionable data to base your choices on. To help you gain a better insight on the purchase process and keep tabs on your lead conversions, HasOffers provide powerful real-time reporting tools. On top of this, email marketing, affiliate tracking, and fraud management integrations are included in their packages.

Simplified Communications. Coordinating is one of the most challenging aspects of marketing. This is even more difficult when you are working with individuals who are not employees of your company. With Ambassador, you can use tools that permits affiliates and brand ambassadors to access your promotional resources through a portal and allow partner agencies to directly enter leads into your CRM. This way, you won’t have to worry about forgetting to provide links or send payments.

Do you want to know how your competitors manage their online strategy? I bet you do! Here is a tool that will provide you with a deeper insight into what keywords your competitors use, how much they spend on AdWords, discover their PPC and Organic campaign strategies, etc. The tool will provide you with daily updates containing accurate data so that your web project can stay one step ahead of the competition. Market reports will show you lists of sites and the top keywords in the industry, while advanced metrics will show you the effectiveness of keywords based on Search Volume, Position, CPA, and other statistics.


“LinkTrust made it so easy that we’ve been able to extend our program to dealing with smaller websites we just didn’t have time for before. We didn’t have the time or the people in-house to do all the work. With LinkTrust, we were able to keep our staff the same size. Outside of the innovative features in LinkTrust, the customer service is the best. From the day you sign up, they are there to help you move things along. You aren’t just given the technology and left alone. Anyone who is looking for affiliate tracking software should choose LinkTrust.”
Cakemail is an email marketing application that simplifies the way small businesses engage with customers, allowing them to manage contacts, create personalized email campaigns from templates and simply... send. It’s an affordable, easy-to-use solution, created to help small businesses begin, or pursue, their email marketing efforts - regardless of…Read more about Cakemail

A great point you made there though. Too many people try to take on too much at once and end up spreading themselves too thin – trying to conquer all the niches at the same time. Marketers also do this with advertising. Instead of sticking with one platform until they are generating a consistent number of leads they will jump from platform to platform, in essence chucking a load of crap at a wall and seeing what sticks.


WpCloaker is a simple yet effective tool to make your affiliate links look user-friendly. If you have generated affiliate links from your affiliate programs chances are that the links look ugly with a stream of session ids, numbers, and parameters. Users might be hesitant to click on such URLs with the fear of being directed to a spammy website. One way of overcoming this is by using a URL cloaking which redirects the URL from a reader friendly version to the original affiliate link. This way the user sees only the user-friendly link when he hovers over a particular anchor text.

GetResponse is another great option when it comes to getting the most out of email for affiliate marketing. If you’re new to everything, it has a  docile learning curve which means you can set up and run your first campaigns within a few minutes or hours. They have a comprehensive knowledge base, allow you to create landing pages, and even allow you to host small webinars.


I get asked all the time about what products, services, resources and tools I use for running my websites. You'll find a list of my favorite products and services below. Some are free. Some are paid. And even though I use affiliate links when available – which means I may receive a commission if you sign up or purchase something – I can promise that everything listed on this page is on it because I use the product or service and find it to be a valuable asset to my business.
Always make affiliate links nofollow. Google’s goal is to provide its users with the best possible search results to their search queries. One of the main ways they figure out which webpages are the best is through links. The Google bots crawl the web, reading text. When they come to a link, it’s like an open door. They follow the link (walk through the door) and explore the site you linked to.
Has Offers Tracking Software is the preferred choice of over 11,500 online businesses. Accommodating global brands such as Social, Living Social, and Zynga, among others, you can rest assured that this software is replete with all the features you’ll need to operate and maintain a profitable affiliate marketing program. Some unique features include: Fraud protection, unlimited affiliates, 99% tracking uptime, comprehensive API, superior measurement, great tracking metrics and devices, an option for dedicated solutions, among others. You can also leverage as an ad agency for advertising your e-commerce store. You can try HasOffers for free for 30 days and can also test the software yourself.  
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
Instant Setup. In the world of business, no one can afford wasting time on installing a software. With Voluum’s instant setup, you can get easy access to zero data limits, real-time granular stat results, and state-of-the-art redirection technologies. Should you experience difficulties with the setup or problems with operating the system, they offer email and live support for their users.
Many affiliate programs are run with last-click attribution, where the affiliate who receives the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click. 
Cakemail is an email marketing application that simplifies the way small businesses engage with customers, allowing them to manage contacts, create personalized email campaigns from templates and simply... send. It’s an affordable, easy-to-use solution, created to help small businesses begin, or pursue, their email marketing efforts - regardless of…Read more about Cakemail

File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
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