Mistake #2: Using the “They must not be my people” excuse to be spammy. I’m not a fan of this common tactic. Here’s how it works: people send a huge number of sales/promotional emails to their list with no warning and with no easy way to opt out. When people complain or unsubscribe, they put it on them (“Oh well, they aren’t my type of subscriber anyway…”), instead of taking responsibility for the spam (let’s call it what it is). What ever happened to “treat others the way you want to be treated”?
While joining affiliate programs is a free opportunity, it's a business – and like any business, it will cost some money to start and run it. But those costs will be associated with building, running and promoting your blog or website. There are many tools – free and paid - you can use to assist you with all of these processes. I list a few of my favorite affiliate marketing tools here.
The easiest way to find affiliate programs to promote is to check if the people selling products and services you love have an affiliate program – assuming those products and services would be relevant to the visitors to your blog or website. There are also multiple ways to find new quality products or services to promote to your audience based on their interests. You'll find more information on how to do this here.
User-Friendly Interface, Advanced Tool. An easy-to-manage interface created with users in mind, ReferralCandy can be connected to custom APIs, advanced integrations, third-party apps, as well as other eCommerce platforms. Meaning, you won’t have to worry about replacing your existing system just to find one that is compatible with this software solution.
Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog.
Google Search Console is Google’s official tool/dashboard which communicates the health and performance of the website. Before you start using this tool you need to verify ownership of your affiliate site. Once verified you will get a set of tools using which you can better understand how Google crawls and perceives your website. Few of the important features here are
Despite its older origins, email lists are still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to cultivate email lists over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
Affise is a traffic tracking software built to serve advertisers and marketers who wish to kickstart or run their own networks. Accessible via Windows and Mac, this cloud-hosted solution offers a suite of automation tools for affiliate marketing operations. Among the applications it includes are FraudScore, 24metrics, advanced TrafficBack, deep targeting, publisher and advertiser billing, personalized report calculations, real-time statistics, and audit history. Offering monthly subscription plans ranging from $299 to $499, they also offer quote-based pricing for large businesses. To learn if this is the right software for your operations, you may take advantage of their free trial or consult one of their specialists.
Covering Your Bases, Promotion-Wise. Picking a specific channel when engaging your customers may leave many of them excluded, thus lessening your chances of converting them to leads. This is why ReferralCandy allows you to utilize varying promotional strategies such as sending email blasts, redirecting to landing pages, and giving invitations upon checkout. Another option available to companies is the creation of an embed signup in their store, with the platform offering optimized templates that can boost sales.
Drip is an email marketing workflow tool which sends emails to your list based on actions performed previously. You can create buckets based on every action a user performs and setup automated emails which are highly relevant. Once you create a visual workflow Drip automates the rest. You can integrate Drip with affiliate programs like Clickbank for deeper insights.
SEMRush is a powerful tool, packed with advanced features, focused on competition and keyword research. Because the affiliate marketing is a competitive industry, this tool allows you to analyze your competitors, what keywords they are using and how well those keywords are performing for them. If you are active in many European countries, is provides you data from various markets.
ClickMeter is a no-code, no-software platform that caters to agencies, affiliates, advertisers, publishers, and developers. As one of the top 20 affiliate marketing software solutions on the market, this multifaceted tool can help save time and money on online marketing efforts. Users can access it to monitor in real-time which efforts are the most effective and profitable as well as analyze and compare the results of online promotions, from pay-per-click ads and social media to blog posting and affiliations. To expand its reach and to better help its users, ClickMeter has offices in 4 different locations worldwide.
Instead of building from the ground up, many networks are leveraging technology that already exists, then building on top of it to customize their systems. We see this all the time with HasOffers. For example, Kiip, a mobile advertising network with powerhouse clients like McDonald’s, Coca-Cola, Johnson & Johnson, Wrigley, Pepsi, and BMW, decided to build on top of HasOffers instead of starting from scratch. “After sitting down with the HasOffers team, it quickly became clear that we could rely on something that was already built and allow our engineers to focus on developing our secret sauce,” said Corrigan Neralich, Senior Director of Advertising Operations.
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
Implement Holistic Marketing Strategies. Rakuten Marketing Affiliate understands the factors that drive consumers to purchase a product. They translated this knowledge into their cohesive digital marketing program to help you create holistic strategies that deliver incremental revenue. Through their suite of tools, you can connect with publishers and advertisers, reach customers globally across varying platform, and convert leads more effectively.
WordPress is free but you’ll need a paid hosting account to get started. There is a free self-hosted version of WordPress on wordpress.com but I would avoid that version since there are serious limitations on it that will cause you headaches down the road if you go that route. As a general rule free versions of anything on the internet always come with compromises and limitations. Instead use wordpress.org which is designed for self-hosted websites and the type you’ll need to be building as a money-making affiliate.
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
If your domain is your address, hosting is like the actual house within which your site will live. It's your own little slice of the internet — the place where all your website files live. Hosting is very affordable these days, so don't unnecessarily scrimp on costs. Go with a reputable, reliable provider because your affiliate marketing business depends on it.
This is a powerful and one of the most popular tools to learn about the sources from where your traffic comes, the people that visit your page, their preferences, etc. In addition to some basic reports, it allows you to dig deeper and make an advanced analysis of your data. Just in case you are new to this tool and do not know how to use it, there are several video guides that will help you understand better how it works.
Yes and no. Affiliate marketing can generate passive income, but the passive side of the income usually only follows putting in a few years of hard work to generate the brand and audience you'll need to begin generating those passive sales. I have multiple sites earning passive income, but each of those sites took a lot of front end work to build up to that point. And not every site gets to the point of passive income. Some sites require continual maintenance though the revenue they generate can also allow you to pay for that maintenance to be done vs. you needing to do it yourself.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
Outstanding post Gael, thanks for sharing and really great Tools too. WordPress is an Excellent Site Builder, although I do prefer Blue Host as my Hosting provider but am familiar with most major Hosting Platforms. I have heard Neil Patel also mentioning “ahrefs”, which is something I need to look into as I’m yet to add an “href tag” to my Blog but still researching exactly how. So many exciting discoveries with proper SEO right? A bit addictive, wouldn’t you agree?
Be In-the-Know On-The-Go. With Partner Manager, every shred of data matters. Not only does it provide advanced tracking; it also helps you gain better insight into your campaign so that you may weed out the strategies that do not work from the ones that can drive up conversions. This software solution offers real-time reporting features that come with custom mobile alerts and notifications, so you can access all your data on your phone. Powerful anti-fraud reinforcements guarantee the security of all sensitive, personal data.
Affiliate marketing is a highly competitive industry even if you decide to work in a very specific niche. SEMRush allows you to look how your competitors are doing, what keywords they are using, and how well those keywords are performing for them. It is a must have SEO tool for any affiliate marketer. See our list of 9 best WordPress SEO plugins and tools.
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
Kevin Edwards, Global Client Strategy Director of AWIN, put it this way: “Data will continue to underpin the channel’s success. When one of the world’s most important marketers bemoans the state of digital marketing as opaque and lacking transparency, it sends a clear signal about the opportunity for affiliate marketing. P&G’s chief marketing officer made that statement earlier in 2017 and it should be a lightbulb moment for us about positioning the channel as the foremost, results-driven opportunity available to digital marketers. This can only be achieved if we get better at sharing significantly more data to facilitate a more three-dimensional and qualitative view of affiliate marketing beyond last click. Lifetime value holds the key to building a more rounded view of the power of affiliates to deliver quality customers.”
No. Before you get too excited, you must understand one very important thing. Affiliate marketing for beginners can be hard. It is, after all, a business. It is not a get rich quick scheme, and no honest affiliate manager will ever tell you it is. It requires patience, perseverance and heaps of learning. Sometimes it can take years to achieve the results you really want to see, although with the help of our affiliate management team, we hope you would see them much sooner than that!
I personally prefer to do it that way--you can create a more convincing review that's more likely to make sales. It's not always possible or practical, though; for example, would you break up with your significant other just to test a product for getting your ex back? ;-) In cases like that, or if the product is expensive, it's usually best just to use the vendor's affiliate resources instead.
Voluum is an advanced real-time SaaS analytics platform that lets you track the progress and profitability of advertising campaigns. It uses the same technology that banks do to be stable, secure and fast. You can track costs, profits and conversions of all your campaigns in one place in real time. By learning the details of your performance, you can optimize your campaigns.
Watch them. How are other content creators in your niche utilizing advertising? What types of ads do they use? What are they promoting? What do they talk about repeatedly (if you keep seeing the same affiliate product show up again and again, there’s a good chance they’re making good money from it)? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.
As soon as you’re signed up, Lead Dyno automatically creates an Affiliate Sign Up page for you so you can begin to receive traffic from affiliates. You’ll also get your own hosted and customizable page that can track visitors, leads, and customers – you can even track your AdWords campaign. Other interesting features include the easy-to-use recruitment program that invites people to join your network via an email invitation.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.