2. Finding the correct products to promote – If you’re promoting crap products, no one is going to buy them. No matter how good you are at marketing. Finding the correct merchant is one of the most important steps on your affiliate journey, you need to be promoting attractive products that people want to buy. That way, half the work is already done for you!
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
While joining affiliate programs is a free opportunity, it's a business – and like any business, it will cost some money to start and run it. But those costs will be associated with building, running and promoting your blog or website. There are many tools – free and paid - you can use to assist you with all of these processes. I list a few of my favorite affiliate marketing tools here.
The terms of an affiliate marketing program are set by the company wanting to advertise. Early on, companies were largely paying cost per click (traffic) or cost per mile (impressions) on banner advertisements. As the technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Affiliate marketing allows you to recommend products and services from other companies and be paid a commission if someone buys the product as the result of your recommendation. To track which purchases happens as a result of your recommendation(s), the merchant will provide you with a special link to use when linking to their website that contains a unique referral code assigned to you. If people click that unique link, and buy the product or service within a specified timeframe (the timeframe varies depending on the merchant), you get a commission on the sale.
Fully Customizable Platform. One of the major challenges in implementing affiliate marketing platforms is integrating it with your internal systems. With HasOffers’ fully customizable features, you can personalize your dashboard, build your own applications to run alongside theirs, as well as utilize a 2-way API functionality so you may work with third-party systems easily.
Buzzsumo is a research and marketing tool that helps you understand market trends. With Buzzsumo you can find the content that is most often shared on social media, track your competitors, evaluate and rate keywords, and get great ideas for both original and shareable content for your readers. Buzzsumo offers both a free version and a paid version. Though the free version has some limitations on the data and features offered, you can still gain meaningful market insights with the information they do provide.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Tracking Source: Not just the location source, as previously cited, source also refers to web page originating the URL link (blog article for instance) and source type (banner, keyword, search, chatbot or other), that gives both marketers and advertisers the information to improve context and maximize click-through ratios (how many times are required to show a banner to have someone click on it) and sales conversion (how many clicks are required to have someone buy the referred product/service).
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
Adcomparator is a free online software based on the famous Taguchi method of statistical analysis. Unlike traditional split-level testing, Adcomparator’s software allows multivariable testing of up to 15 different aspects simultaneously that helps you compare and optimize your advertising strategy. Adcomparator can help you rate the efficacy of your email marketing campaigns, PPC strategies, website content, and even your direct marketing. With Adcomparator, you can see exactly what you need to do in order to increase your conversion rate.
If you’re a blogger, start by going through your analytics and finding your most popular posts. In Google Analytics (GA) you can find these pages by going to your GA Dashboard > Behavior > Site Content > All Pages. Examine the ones at the top of the list that bring in the most traffic. Are there any affiliate products or services you can naturally include in them?
Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
This is a plugin for the Chrome browser. It’s also arguably the best free tool for Google+ marketing. Because free traffic is so important to affiliates and because Google+ is Google’s product, it’s worth your time to have at least a presence on Google+. Do Share is especially valuable because it lets you schedule posts to Google+ pages and Google+ profiles.
Laser-Focused Attention to Customers. The team at PeerFly is made up of only 15 professionals, meaning clients don’t have to go through several people on the company staff list just to get the service they need. In fact, PeerFly sends dedicated representatives to manage accounts closely every day to provide real-time support to affiliates and advertisers as needed.
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
Affiliate marketing is a highly competitive market and understanding what your competitors are doing can give you a serious advantage. SpyFu is a keyword research tool where you can see every keyword a company has bought on AdWords and ranks those keywords by efficacy. SpyFu helps you do some serious SEO and PPC research so you can optimize your advertising dollars. As an extra bonus, SpyFu provides reliable contact information so you can generate better quality leads.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.